I’m a communication strategist and Regional Communications Officer at the ICRC. I help organizations deliver credible, bilingual storytelling and AI-ready operations grounded in newsroom discipline and humanitarian standards.
Previously, I led editorial operations at Al-Dustour, managing 200 journalists and building SEO and packaging routines that improved discoverability and reach. Today I design message architecture, train teams on responsible generative AI, and align content, governance, and analytics to measurable outcomes.
I work in Arabic and English and coordinate cross-functional delivery with editors, designers, and subject experts. I hold a Mass Communication Diploma and a BA in Classics, and I’m pursuing an MBA.
If your team needs clarity, speed, and trust, let’s talk.